Preliminary Study Leisure and Tourism Area Mörlialp
Situation Analysis, Potential Analysis, Strategy Development
Client: Municipal Giswil
What: Analysis of the overall touristic situation at Mörlialp, strategy development for summer offers, workshop with involved service providers and participants
Where: Mörlialp, Giswil, Canton of Obwalden
When: June 2018 until February 2019
The tourism and leisure area Mörlialp is a small but beautiful ski resort in the canton of Obwalden. In winter, many families and winter sport enthusiasts from the region enjoy the local leisure offers. The snow uncertainty and the change in climatic conditions as well as the high investment requirements complicate the business of mountain railways.
gutundgut was commissioned by the municipality of Giswil for future strategic development. The economic situation, the spatial conditions and the current marketing of the Mörlialp were analysed. The aim was to create a strategic basis for the development of a sustainable and near-natural summer offer. In a second stage, gutundgut provided impulses to develop and evaluate implementation ideas together with the local council and numerous participants in a potential workshop.
We also developped new strategies for a mountain area here:
Mountain area Liechtenstein
A new story helped to make a strong appearance here as well: