Mountain Area Liechtenstein

Tourism in Liechtenstein’s mountain region should also remain competitive in the future and achieve a solid level of occupancy rates both in summer and in winter. To meet this aim, the government have commissioned the development of a comprehensive tourism strategy.

Since the new construction of the mountain railways, there have only been selective strategies for the mountain area. Now, the aim is to formulate a common strategy. This should, in turn, enable coordinated marketing activities and products of the various local providers in the future. In this way, efficient and effective work can be guaranteed.

gutungut will manage the complete process. Different interest groups are involved from the beginning. This ensures that the interests of the government, tourism service providers and sports associations are considered. To reinforce the theme, a workshop week will be held, where all actors will work on the strategy together.