Master Plan

Client: Bartavelle SA
What: Brainstorming, Overall Concept, Test Planning
Where: CH-3961 Anniviers
When: 2012
Planning Team: SeARCH & CMA, Amsterdam-Rotterdam
Project Management: Bjarne Mastenbroek & Christian Müller (Partner at gutundgut)

The aim of this project is to reposition the Val d’Anniviers. Ultimately it should address different target groups such as day visitors, locals and returning tourists. These target groups were evaluated in regard to origin, family situation, age and needs.

gutundgut took these results into account and created a diverse master plan. The atmosphere of the region changes in the course of the seasons whilst still keeping its core positioning. Both the available offers and the buildings of the Val d’Anniviers were included in the overall concept.

Another development of an overall concept:
pfeil-o Holiday Park Gerolstein

Innovative solutions were also found here:
pfeil-e Eco-Village Nagorno-Karabakh