Mountain Area Liechtenstein
Comprehensive Tourism Strategy
Client: Liechtenstein Government
What: Tourism strategy, Workshop
Where: 9497 Malbun
Tourism in Liechtenstein’s mountain region should also remain competitive in the future and achieve a solid level of occupancy rates both in summer and in winter. To meet this aim, the government have commissioned the development of a comprehensive tourism strategy.
Since the new construction of the mountain railways, there have only been selective strategies for the mountain area. Now, the aim is to formulate a common strategy. This should in turn enable coordinated marketing activities and products of the various local providers in the future. In this way, efficient and effective work can be guaranteed.
gutungut will manage the complete process. Different interest groups are involved from the beginning. This ensures that the interests of the government, tourism service providers and sports associations are considered. To reinforce the theme, a workshop week will be held, where all actors will work on the strategy together.
The main goal is to formulate the strategy until the end of 2017 and decide on the following steps towards the implementation.
We also held a workshop here:
Touristic Presentation Seetal
Another mountainous project:
Piz Amalia Music Festival